The Fayre kicks off at 10.00 although many Much Wenlock Shops are open before this! Throughout the day there is a variety of performances and entertainment for children and for the young at heart too (listen out for the Town Crier who will be announcing events as they are due to start), complementing the eclectic mix of over 100+ festive stalls each selling their unique merchandise. The day ends with an atmospheric candle lit procession down the High Street and traditional carol singing on the Square at 16.30, including the Christmas Lights being switched on.